Introduction

Encapto Campaign is a bolt-on module for your Encapto Wi-Fi system that allows you to create attention-grabbing advertising and information campaigns. Campaigns can be built, stored, scheduled and deployed from the Cloud Deck control panel.

An Encapto Campaign consists of one or more images that will display for a set time on connection to an Encapto powered Wi-Fi network and a schedule which defines when the content will be displayed. A Campaign can also include a data capture (Survey) component from the standard Cloud Deck control panel, which can be used to convert a Campaign into a fully-fledged competition.

 

 

Create or edit a Campaign

To create or edit a Campaign, first access the Campaign List View by logging in to the Encapto Wi-Fi Cloud Deck account, then:

1. Click Campaigns under VISITOR JOURNEYS.
   
   Tip: The Campaign List View shows all Campaigns currently available – if no campaigns have been configured on your account, you will be prompted with a Get Started button. Clicking this button has the same effect as clicking the +New button.

2. Search existing Campaigns by Name and Tags.

3. Click an existing Tag to auto-search Campaigns by that Tag.
   
   Tip: Once a search has been executed, results can be cleared by clicking the Reset button.

4. Select one or more Campaigns and:

   1. Delete.

   2. Edit tags (this will become an Add tags button if more than one Campaign is selected).

   3. Rename the Campaign (single selections only).

   4. Assign the Campaign to one or more hotspots.

   5. Duplicate the Campaign.

5. Click a non-active area of the Campaign’s line item to edit all Campaign details.

6. Click a link under ASSIGNED TO to change which hotspots the Campaign is assigned to.

7. Click a link under MEDIA to view and remove media used in the Campaign.

8. Click the +New button to create a new Campaign.

 

Create a Campaign

To create a Campaign from scratch, click the +New button as described at Step 8, Section 2.

1. Give the campaign a Name.

2. Search and select an existing tag or press enter to create a new tag and add Notes to help you locate the Campaign later (optional).

3. Add notes in the provided field, if required.

4. Click the Next button.

5. Select start and end dates.

6. Select the start times for each day on which the Campaign will appear.

7. Select the end time for each day on which the Campaign will appear.

8. Select the days of the week on which the Campaign will appear.

9. Save.

Tip: All of the information entered above can be edited at any time via the Edit details button and the Schedule tab.

You will be taken directly to the Assignment tab on clicking Save at step 9, or you can enter the assignment tab by clicking on the Campaign line item as shown at Step 5, Section 2. From here you can assign the campaign to a hotspot as default or scheduled by clicking the Change button in each section.

To create a Campaign from an existing Campaign, use the checkbox and click the Duplicate button as described in Section 2, Step 4e.

 

Edit an Existing Campaign

To edit an existing Campaign, click on any non-active area of a Campaign line item as shown at Step 5, Section 2. From here you can edit the campaign name, tags or notes by clicking the Edit details button.

You can also edit the Campaign’s Hotspot Assignments, Content, Schedule, and Actions, and view Campaign Data and Logs using the tabs as described in the sections below.

 

Assign a Campaign to a Hotspot

The first tab in any Campaign is the Assignment tab. When a Campaign is created, or you click on the line item for an existing campaign as described in Section 2, Step 5, you will be taken directly to this tab.

 

Default and Direct Campaigns

Campaigns can be assigned to Hotspots either directly, or as a default.

When assigned to a Hotspot as a default, a Campaign will display to end users irrespective of its schedule when no other Campaign is scheduled to appear on that hotspot. Directly assigned Campaigns always take precedence over default Campaigns.

When assigned directly, a Campaign will display on the hotspot according to its schedule.

If no Campaign is assigned as default and an end user connects at a time outside of the schedule of a directly assigned Campaign, then no Campaign will display.

If more than one Campaign is scheduled to display or more than one default campaign is set (and no Campaign is scheduled) then the conflicting Campaigns will display to end users in a round robin fashion.

 

Assign a Campaign to a Hotspot

Regardless of whether a Campaign is to be assigned directly or as default, the process is the same. Click the Change button next to either ASSIGNED TO THESE HOTSPOTS AS A DEFAULT or ASSIGNED TO THESE HOTSPOTS.

Campaigns can be assigned to one or more hotspots either by tag or by selecting individual hotspots.

 

Assign a Campaign to a Hotspot by tag

To assign a Hotspot by tag:

1. Start typing a tag used on your Hotspots in the Assign by tag field.

2. Select the required tag when it appears in the dropdown (not shown).

3. Click the button Assign to all hotspots with tag ‘x’.

 

Assign a Campaign to a Hotspot by selection

To assign a Hotspot by selection:

1. Use the dropdown to search by Hotspot name or tag.

2. Type a Hotspot name or tag into the search field.

3. Click the search icon.

4. Check one or more checkboxes next to the required Hotspot/s.

5. Save.

 

 

Add or edit Content

Campaign content can include a Survey (see the latest Creating Surveys Guide for information) and Media images which will display on end user devices on connection to the network.

To add or edit media and/or survey content in a Campaign:

1. Click the Campaign’s Content tab.

2. Click the Change button in the SURVEY section to add or change the survey associated with the Campaign.

3. Click the +Assign button and select New to upload a new image for the Campaign or Use existing and select an image from previously uploaded items. See Section 6.2.

4. Click on a thumbnail to preview an image.

5. Remove images from the Campaign (this will remove images from the Campaign but will not delete them and they will remain available for selection on this or another Campaign).

Add or change a Survey associated with a Campaign

To add a Survey to a Campaign, click the Change button as described at Step 2, above, and:

1. Choose an existing survey from the list. You can search the list by name or tag if required.

2. Select an Asking frequency as:

   1. Always ask (not shown – will display for every user every time they login to the network);

   2. Ask once only (not shown – will display the first time a user device connects to the network only);

   3. Ask until answered once (not shown – will display for each user until that user has responded to the survey once);

   4. Ask every and then select an asking frequency.

3. Check the checkbox to make the survey optional (end users will be presented with a “No thanks” option and can proceed to login) or leave unchecked to make the survey a mandatory step in the login process (individual questions may still be optional as set in the survey itself).

4. Save.

 

Adding or Changing Media in a Campaign

To ensure optimal display on all devices, you will need to add a mobile device image and a laptop image.

Media can be added either from a previously uploaded media file or by uploading a new media file.

 

Adding New Media to a Campaign

To upload new media, click the +Assign button in either the MOBILE DEVICES or the LAPTOPS panel, and select New as described in Section 6, Step 3. Then:

1. Give the asset a name.

2. Click the Upload file button and select the desired media file.
   
   Tip: take careful note of the image size guidelines to ensure optimum display.

3. Check the Optimise image checkbox and use the slider to apply compression to your image for faster loading.
   
   Tip: image compression can also be achieved in most image editors – if image compression has already been used, ignore step 4.

4. Save.

The new media file will now be available for use in any Campaign and can be managed via the Media tab (See the Managing Media Guide).

 

Adding Existing Media

Add existing media to a campaign by clicking the + Assign button in either the MOBILE DEVICES or the LAPTOPS panel, and select Existing as described in Section 6, Step 3. Then:

1. Select the desired image from the list using a checkbox. You can search the list by name or tag if required.

2. Save.

 

View and Edit Campaign Schedule

In order to appear on end user devices within a particular time range a Campaign must be scheduled. Campaign schedules define the date range, time period and days of week on which a campaign will appear. In addition, Campaigns may be set as default on a particular hotspot, via Hotspot settings in the Sites module. When a Campaign is set as default it will run when no other Campaign is scheduled on the hotspot, regardless of the schedule associated with that Campaign.

To define a schedule for a campaign:

1. Click the Schedule tab.

2. Click Change in the DATE RANGE panel.

   1. Select a Start date using the calendar.

   2. Select an End date using the calendar.

   3. Save.

3. Click Change in the TIME RANGE panel.

   1. Select a Start time (this is the time of day the Campaign will begin appearing on end user devices on each scheduled day).

   2. Select an End time.

   3. Select the days of the week on which the Campaign will display.

   4. Save.

Campaign Actions

Campaign Actions define actions that can be taken to enhance a campaign. This includes a redirect to a website URL on authentication to the network. Different URLs can be entered for different end user device types.

Actions can also be applied to an Authentication Method.

Tip: A campaign redirect action will override any redirect set by an authentication method that is also in use on the hotspot.

Note that additional Campaign Actions are being added for future Encapto releases. To find out if a Campaign Action is coming, please contact us.

 

Add Redirect URLs

To Add redirect URLs to a Campaign, click the Actions tab and then the Change button in the REDIRECT SETTINGS panel. Then:

1. Enter a URL to which laptops will be redirected.

2. Enter a URL to which iOS devices will be redirected.

3. Enter a URL to which Android devices will be redirected.

4. Save.

Download Campaign Data

To access metrics on Campaign performance, the Campaign module enables the download of data on a per Campaign basis. To download data, click the Data tab, and the Get started button and then:

1. Select a Start date using the calendar.

2. Select an End date using the calendar.

3. Save.

The data will download as a CSV file which can be opened in any spreadsheet application.